With Soulmade Origins our client Prismade created the first platform, where the physical and virtual world converge to provide a real sensation of ownership for digital art. We developed the strategic communication strategy for Prismade and managed to communicate a complex product in a simple and tangible way by radically simplifying the communication.
In a joint workshop with the Prismade team, we developed the brand personality, tonality and storytelling mechanics. Based on this, we created and implemented the claims and storytelling for the investors deck.
“As humans, we have the need to feel, touch and share. Even, or maybe especially, with our favorite digital items.”
Based on emphatic insights of the target group, we created a brand design that explains the product at first glance.
Simple icons based on familiar actions to explain the product.
Haptic patterns to explain individual facets of the product and to pick up on the connection between the physical and digital world.