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No more bad decisions.
Your prefrontal cortex makes around 30 choices a minute. Why not give it a break? That’s why the Decision Intelligence Platform paretos has chosen to increase its brand awareness and promote awareness of the topic of AI-driven decisions in a more human way.
For their brand campaign we created an array of visual elements that strongly relied on moire-effects and combined those with smart punchlines – adding sound and optical illusions.
